When I run a report in Placement Report in AdWords, I am presented with stats on all the domains that the ads for my content targeted campaigns have appeared on. Two other line-items are in the report as well: "Domain ads" and "Error page ads". Does anyone know exactly what these include? Are domain ads just parked domains?

Also, is it possible to either opt out of these types of ads or bid on these types of ads and not the rest of the content network?

Thanks.

You got it. Domain page ads are parked domains and I believe the only way out is to opt out of ALL of them via your account rep.

Why there may be multiple line items for domain ads in a one day report is not clear to me. Are these parked domains also being categorized and tallied in some way which is not shown to us? GoDaddy parked pages, Netsol parked pages and so on? Are these parked pages all .com, or at least US based when we have selected US only in our campaigns? We receive a great deal of impressions and clicks from foriegn based websites in content match. Fortuneately we can block many that we find in our daily reports, but what about the domain page ads? These are hidden to us.

Error pages, are pages where there was either some type of corruption with the advertisers page was loaded, but an impression even a click had occured. Basically, G's system was not able to capture who the referrer was due to the error.


Discovery

We actually get good results from domain traffic. It's worth noting that many of these parked pages (e.g. those on godaddy) contain search boxes that perform searches on the entire google ad inventory. Since these are clearly keyword driven you have an interesting situation where part of the content network is acting as a huge distributed search network. Perhaps this is the reason we see good results on these domains.

Thanks for the help. We actually also see better results from domain pages and error pages than the rest of the content network.

Good to hear. And of course "error pages" are essentially the same as parked domains, because most parked domains handle the 404 (page not found) error by just displaying the home (i.e. parked) page.