The dotAsia Organisation is pleased with the conclusion of the first Sunrise (SR2a) period with 15,334 applications were received. The second phase of Sunrise begins November 13, 2007 and will run through January 15, 2008.

“We are extremely pleased with the response. The process has also been smooth and calm. I am most excited to see that brand owners around the world are able to protect their names through our Sunrise process. If you can think of any brand, it has probably been registered,” said Edmon Chung, CEO of DotAsia.

The first domain registered was praise.asia by HiChina, an ICANN accredited registrar in mainland China. Meanwhile competition for certain domain names has been strong, with the number of domain names with more than one application totaling 622.

More than 30 countries/economies in Asia participated in supplying a local presence for the applications, with Australia accounting for the largest number at 3,450 and Hong Kong close behind at 3,397. Overall, 79 countries and territories participated as applicants, with the greatest number of applications coming from the United States (4,920), the United Kingdom (1,269) and France (1,235). A total of 60 registrars took part in registering the domains. MarkMonitor, at 2,331 applications, was the largest.

The next steps are Sunrise 2b and Sunrise 2c, as well as the third phase of Sunrise, which will run from November 13 to January 15, 2008.

The requirements for Sunrise 2b will be similar to Sunrise 2a, except that the trademark must be applied for on or before December 6, 2006 and unlike Sunrise 2a, no prior usage of the registered mark is required. In Sunrise 2c, trademark owners will be allowed to register variations of the marks to which they hold trademark rights.

Sunrise 3 is designed for registered juristic entities such as companies, organizations, societies,
cooperatives, partnerships, and collectives in the DotAsia Community to register their own entity
name as a domain.

The full DotAsia news release is available from dotasia.org/pressreleases/DotAsia-PR-SR2a-2007-11-12_EN.pdf

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